Google Analytics 4 Now Rolling Out: New Reporting Features & Changes
Google has announced new reporting features and changes coming to Google Analytics 4 (GA4). Marketing professionals can now access detailed insights with more granular data, including a wealth of information about what visitors are doing on your website.
Marketers are getting new reporting features in Google Analytics 4 to make the most of their insights. The platform is also being reorganized for usability, which will allow advertisers access a more streamlined view on key data points that vary from business to business and those who opt-out or don’t want to track.
Introduction to Workspace and Lefthand Navigation Menu
Google is rolling out a new lefthand navigation menu to Google Analytics 4. It will be easier for users to navigate the site according to their needs, and this feature has been dubbed “Workspaces” by Google.
Google announced that they are introducing an overhaul of its left-hand navigation with a new design called “workspaces.” This change was made in order to make it more user-friendly as well as intuitive — making navigating across reports quickly and easily!
Certain Reports Getting “Expanded Conversion Modeling”
Google Analytics has recently announced that it is expanding its conversion modeling to “certain reports” later this year. The new data model, which strives for accuracy in the face of low cookie usage by some visitors, will fill reporting gaps from those users who have not opted into Google’s tracking mechanism.
GA4 Now Offers More Adaptable Reporting
Google announced that users with admin access will be able to curate the Analytics interface. That means that folks can expand a panel on the left which would allow them to customize what their reports look like — not just for custom reports but also default ones, too. For example, in an example provided Google shared how they customized user acquisition report by adding different metrics and expanding panels of key dimensions and metrics on the left side of your screen so you could better understand business performance over time.
The new features of the Reports Workspace will allow users to find insights faster and more easily. The same settings can be used to group reports into collections, which are then saved as custom overviews on a snapshot that is your home page for all your report needs.
GA4 Offering “Data-Driven Attribution Modeling”
Google Analytics 4 is taking a data-driven approach to attribution, with two new reports. The conversion paths report will allow marketers to monitor the entire consumer path across various channels for full visibility and ROI insight. And in addition, they’ll be able to see which channel has more value by comparing all of them at once on one single graph in their model comparison report!
Soon Google Analytics 4 properties will make data-driven attribution available as there are also two new reports being released: the conversion paths report and the model comparison report.
Marketers who want to spend their marketing budget more efficiently have an option with the Model Comparison report. The comparison can help them decide which attribution model will work best for their campaign goals and objectives, as well as make sure they’re not missing out on any of those opportunities by focusing solely on a single channel (such as Facebook).
New Reporting Suite — The Advertising Snapshot
Google announced a new Advertising Workspace this morning, including the “Advertising Snapshot.” This is an interactive dashboard that provides advertisers with information on their multi-channel conversion paths and how much revenue was generated by each channel. It also includes graphs to help compare different attribution models for campaigns and view where profitability lies in channels.
The Google Marketing Livestream today revealed details about the new Reporting Suite coming out: The “Advertising Snapshot” Dashboard will be available at any time through your online account (available starting November 1) if you are running advertising across YouTube, Gmail, or search ads — as well as providing quick reviews of data without delving into too many technical aspects; Though it does not have all of the depth provided.
It’s no secret that Google Analytics has one of the best free web analytics tools available. Now, with GA4 they are making it even easier for experienced marketers to get detailed insights on what visitors are doing on your website and how you can improve their experience. If you want to see more about this update or find out some other cool tips from my blog series “Google Analytics 101” then head over here!
